See the case-study example of ineffective branding and organisation name changing below. Most organisations now have complaints ‘escalation’ procedures, whereby very dissatisfied customers can be handled by more senior staff. Put customers at ease and give explanations and reassurance to the person complaining. Listen and understand what lies behind the complaint, so that you can fix the situation, not just the service/product fault.

  • Content marketing is the creation, publication and distribution of content for a specific audience.
  • Publishing pictures of staff is also motivational for the staff, provided the presentation and context are positive of course.
  • Do not set standards that you do not believe you can achieve.
  • Some publications combine the two and sell ‘advertorial’ feature space, which purports to be news but is really a large paid-for advert.

If a particular com domain name is available then this generally and logically indicates that nobody else has a great … Read More