Turning “You” to “Us” Strategy Through the systematic CCS journey, Vans encouraged outsiders to join Vans’ music community. Along the way of engagement, this group could convert to Vans’ Halo Group and Express Creators (musicians & performers sponsored by Vans). In Musicians Wanted 2019, Vans was also taking advantage of user-generated content to promote the brand and campaign across channels to spread the brand’s message and get more people on board. Zak Group worked with Fact to develop a cohesive identity to be used across Fact’s print and digital outlets. The new Fact logo features extended letterforms and highly contrasting counterspaces fused into a single graphic element. The logo connects the futurist origins of pioneering audio technology from the 1960s and 70s with contemporary digital culture.

Dominant forces in online media, covering everything from sneakers and streetwear to high-end fashion, arts, design and music. Musicians Wanted 2019 was a window … Read More

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